Apple has announced its next global launch event for September 9 at the Steve Jobs Theater in Apple Park, California, under the tagline “Awe dropping.” The highlight will be the unveiling of the iPhone 17 lineup, which includes a standard model, two Pro versions, and a new ultra-thin iPhone 17 Air, expected to replace the Plus series. The base iPhone 17 will feature a larger 6.3-inch display with a 120Hz refresh rate. Apple is also set to introduce the Apple Watch Series 11, Watch Ultra 3, Watch SE 3, and possibly AirPods Pro 3. Alongside hardware, the company will showcase a redesigned Liquid Glass interface and updates to its Apple Intelligence platform, including advanced AI features for Siri.