Zara, the international brand, apologizes formally

Retail giant Zara is currently facing backlash and calls for a boycott following the revelation that a designer for the Spanish clothing brand expressed anti-Palestinian views.

Zara has expressed regret and addressed the controversy surrounding an advertising campaign featuring mannequins with missing limbs and statues wrapped in white. This campaign triggered calls for a boycott by pro-Palestinian activists.

In a statement on its Instagram account, Zara acknowledged the offense caused by the images, which have since been removed. The company clarified that the images were misunderstood, and their intent was different from the way some customers perceived them.

The Instagram account received tens of thousands of comments, many featuring Palestinian flags, and the hashtag “#BoycottZara” began trending on the messaging platform X.

Zara initially launched the collection on December 7, stating it drew inspiration from men’s tailoring from past centuries. The campaign depicted an artist studio setting with ladders, packing materials, wooden crates, cranes, and assistants wearing overalls.

This incident recalls a similar situation last year when the French luxury group Kering established a group-level position to oversee brand safety. This decision came after advertising images from its Balenciaga label, featuring children, sparked a backlash that impacted sales.

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