PMLN Calls for Boycott of Careem

Careem Pakistan, a well-known ride-booking app, found itself embroiled in controversy after a post on the social media platform X upset the Pakistan Muslim League-Nawaz (PMLN) party. On Wednesday, Careem shared a message that was later deleted, causing a stir. The message, “program warr gaya,” was deemed offensive by some and was linked to Sher Afzal Khan Marwat, a leader of the Pakistan Tehreek-e-Insaf (PTI) party who currently serves as Vice-President.

Despite the deletion of the original post, screenshots of it continue to circulate on social media platforms. PMLN swiftly responded on Twitter, criticizing Careem’s message and accusing the company of prioritizing politics over providing quality service. They initiated a hashtag, #BoycottCareem, urging people to cease using the app.

Subsequently, Careem released a video promoting their services with a revised message: “ab har program ko paka karao, ride ko advance main book karao!” However, many Twitter users expressed disapproval of Careem’s involvement in political matters and urged the company to refrain from such actions, emphasizing the potential for nationwide discontent.

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