Meta Platforms, formerly known as Facebook, is gearing up to launch Threads, a new app designed to rival Twitter. This strategic move comes in the wake of criticism faced by Twitter CEO Elon Musk for imposing limitations on the number of posts users can access. Threads, scheduled to debut on Thursday, offers users the ability to retain their Instagram followers and utilize their existing usernames.
By venturing into the microblogging market, Meta Platforms aims to challenge Twitter’s dominant position, even amidst the controversies surrounding the platform since Musk’s acquisition for a staggering $44 billion in 2022. While alternative platforms have gained some traction, none have managed to match Twitter’s level of success.
Leveraging the extensive user base of Instagram and its track record of successful feature introductions, Meta Platforms is betting on making a significant impact within the microblogging industry.