The ICC Men’s Cricket World Cup 2023 held in India has set unprecedented viewership records, surpassing an astounding 1 trillion viewing minutes on broadcast.
The introduction of new features, such as the vertical video feed, played a pivotal role in a 38% increase in viewership compared to the 2011 edition in India and a notable 17% rise from the 2019 World Cup in the United Kingdom. The final match between India and Australia emerged as the most-watched ICC match, accumulating a staggering 87.6 billion live viewing minutes globally—a remarkable 46% increase from the 2011 final. India’s participation was instrumental, contributing 422 billion viewing minutes on the Disney Star Network alone.
The event also witnessed substantial growth in the UK and Australia, with noteworthy engagement on digital and social media platforms, solidifying its status as the most digitally engaged ICC event to date.