The Capital Development Authority (CDA) has announced plans to introduce digital advertising boards similar to those in Times Square, New York. This decision was made during a recent meeting focused on launching the 2024 advertising policy for Islamabad.
The meeting, chaired by CDA Chairman Mohammad Ali Randhawa, aimed to update and modernize the city’s advertising practices by transitioning from traditional methods.
Senior CDA officials and representatives from relevant departments discussed the new advertising policy during the meeting. Chairman Randhawa emphasized the urgency of finalizing and implementing the 2024 policy.
Under the new policy, digital advertising boards will be installed throughout the city, replacing conventional billboards and posters. According to the CDA, these digital boards will be strategically placed along highways, avenues, commercial hubs, and bus stops. This initiative aims to enhance the city’s visual appeal and align its advertising practices with global standards.
The digital boards are expected to offer a more efficient and engaging alternative to traditional advertising methods. The initiative is part of a broader effort to modernize Islamabad’s infrastructure and services. By adopting digital advertising, the CDA seeks to improve the city’s aesthetics and provide a dynamic and interactive platform for advertisers.
This transition to digital advertising is also intended to better manage and regulate advertising spaces, ensuring a more orderly and visually pleasing cityscape.
Chairman Randhawa stressed the importance of collaboration among all involved departments to ensure a swift and smooth rollout of the new advertising policy. The introduction of digital boards is anticipated to generate additional revenue for the city and offer businesses a modern and effective way to reach their audience.